Ontario is Going Purple on October 19: Learn how you can join the purple wave!

poster-books-go-purpleOn Wednesday October 19th 2016, the Ontario Association of Children’s Aid Societies (OACAS), Children’s Aid Societies (CAS), and key partners will mark Child Abuse Prevention Month (CAPM) with a provincial GO PURPLE DAY to raise awareness about how it takes a community working together to prevent child abuse. The provincial hashtag for the campaign is #iBREAKthesilence.

This year boards of education and schools across the province are joining the GO PURPLE DAY initiative by dressing in purple and participating in various “iBREAKthesilence” activities. Participating boards of education are tracked on this interactive map.

“Schools have a unique window into the lives of children and youth, and so play an important role in keeping children safe,” says Mary Ballantyne, CEO of the OACAS. “We are excited to see the GO PURPLE DAY initiative spread to schools across the province.”

The CN Tower, a provincial landmark will also be supporting Child Abuse Prevention Month. In addition to the standard light show that runs for eight minutes at the top of every hour, on the evening of October 19th, the CN Tower will Go Purple in recognition of GO PURPLE DAY.

Learn more about CAPM and GO PURPLE DAY by visiting our Child Abuse Prevention Month campaign page.

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