
Every October, children’s aid societies and Indigenous Child and Family Well-Being Agencies (child welfare agencies), together with their community partners, raise awareness about the importance of supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign.
Dress Purple Day 2025 is on Thursday, October 16.
We invite all Ontarians to wear something purple to show children, youth, and families that they are here to help!
Additional Resources
- Read our campaign brochure Child Welfare in Ontario: A Shared Responsibility
- Watch our video to better understand child welfare.
- Read the Ministry of Children, Community and Social Services’ brochure Reporting Child Abuse and Neglect: It’s Your Duty
Find Resources and Supports
We know that the kinds of challenges that families are facing are wide-ranging, from food and housing insecurity to mental health and addictions to intimate partner violence. We have put together a list of resources and supports that will hopefully serve to show that there are lots of places to turn to when you, or someone you know, is in need of help.
Dress Purple Day Prevention Classroom Resources
Dress Purple Day is different. Here’s why:

© Boost Child & Youth Advocacy Centre. Used Under License. All Rights Reserved.