Dress Purple Day

Every October, children’s aid societies and Indigenous Child and Family Well-Being Agencies (child welfare agencies), together with their community partners, raise awareness about the importance of supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. 

Dress Purple Day 2025 is on Thursday, October 16.

We invite all Ontarians to wear something purple to show children, youth, and families that they are here to help!

Campaign Toolkit

Download our toolkit to find out how you can participate in this year’s Dress Purple Day campaign 2025.

Social Media

Poster (11 x 17)

Poster (8.5 x 11)

Additional Resources

Find Resources and Supports

We know that the kinds of challenges that families are facing are wide-ranging, from food and housing insecurity to mental health and addictions to intimate partner violence. We have put together a list of resources and supports that will hopefully serve to show that there are lots of places to turn to when you, or someone you know, is in need of help.

Dress Purple Day Prevention Classroom Resources

Dress Purple Day offers an important opportunity to raise awareness among elementary, middle, and high school students about their right to safety and well-being. To support this important goal, and in response to inquest recommendations, we have developed provincial classroom prevention resources to support teachers and education professionals to engage with their students in conversations about safety and well-being in all aspects of their lives and to help them identify their networks of support.

Dress Purple Day is different. Here’s why:

“Why it’s not Child Abuse Prevention Month anymore…”

Logos of OACAS and BOOST (in English)

© Boost Child & Youth Advocacy Centre. Used Under License. All Rights Reserved.