Ontario Dress Purple Day 2018

Every October Children’s Aid Societies across the province raise awareness about the rights of children and youth to safety and well-being, and the responsibility of adults and community services to help children, youth, and families who need support. On Ontario Dress Purple Day we join together with our key partners, Boards of Education, schools, and child care centres and homes, to share this positive message that help is available and to celebrate the community that cares for kids and families.

This year Ontario Dress Purple Day will take place on Wednesday, October 24, 2018.

To support Ontario Dress Purple Day and its focus on getting and giving help, we are providing online classroom resources to help teachers and education professionals make the day a meaningful and engaging learning opportunity for students from JK to Grade 12. The classroom resources are intended to support teachers and education professionals to engage with their students in conversations about safety and well-being in all aspects of their lives, helping adults in the community, and how to ask for help.

The classroom resources are evidence-based primary prevention materials, empowering students to think and act in positive ways, appropriate for their age and stage of learning and development. The goal of the materials is to help all children and youth, regardless of the situation they are in, to acquire skills and attributes that lessen their vulnerability to harm. You can learn more about the research informing the Ontario Dress Purple classroom resources by reading these articles on Getting Help, Self-Esteem, and Physical Touch. Learn more about how neglect of basic needs can impact children and youth here. Learn about how Children’s Aid Societies support children and families where neglect is a concern here.

Classroom Resources

Elementary Schools

Middle and High Schools

Campaign Toolkit

Ontario Dress Purple Day campaign materials are available here.



Last day for orders is September 21. You can order an Ontario Dress Purple Day t-shirt here.


You can purchase purple ribbons and other Ontario Dress Purple Day items here.

Our campaign brochure Child Welfare in Ontario: A Shared Responsibility is here.

The Ministry of Children, Community and Social Services brochure Reporting Child Abuse and Neglect: It's Your Duty is available here and can be ordered online at Publications Ontario

Social media tool kit is available here.

This live map shows all the Schools across Ontario participating in ONTARIO DRESS PURPLE DAY.

This live map shows all the Boards of Education across Ontario participating in ONTARIO DRESS PURPLE DAY.


Watch this video to better understand child welfare... you might be surprised.

A teacher speaks about how a call to Children’s Aid can help a student and family who are going through a crisis.

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