Ontario Dress Purple Day 2020

Every October Children’s Aid Societies across the province raise awareness about the role that adults and communities play in supporting vulnerable children, youth, and families. On Ontario Dress Purple Day, we partner with boards of education, schools, and child care to speak up for every child and youth’s right to safety and well-being in all spaces and to celebrate the community that cares for kids.

This year Ontario Dress Purple Day will take place on Tuesday, October 27, 2020. We are currently in the process of updating our plans and materials for this year's campaign, so please check back soon for more details about Ontario Dress Purple Day 2020.

Ontario Dress Purple Day offers an important opportunity to raise awareness among elementary, middle, and high school students about their right to safety and well-being. To support this important goal, and in response to inquest recommendations, we have developed provincial classroom prevention resources to support teachers and education professionals to engage with their students in conversations about safety and well-being in all aspects of their lives and to help them identify their networks of support.

The classroom resources are evidence-based, primary prevention materials, empowering students to think and act in positive ways, appropriate for their age and stage of learning and development. The goal of the materials is to help all children and youth, regardless of the situation they are in, to acquire skills and attributes that lessen their vulnerability to harm. You can learn more about the research informing the Ontario Dress Purple classroom resources by reading these articles on Getting HelpSelf-Esteem, and Physical Touch. Learn more about how neglect of basic needs can impact children and youth here. Learn about how Children’s Aid Societies support children and families where neglect is a concern here.

Ontario Dress Purple Day Prevention Classroom Resources

Elementary Schools

Middle and High Schools

Campaign Toolkit

  • Ontario Dress Purple Day materials, including items such as purple ribbons, are available for sale here
  • Our campaign brochure Child Welfare in Ontario: A Shared Responsibility is here
  • The Ministry of Children, Community and Social Services brochure Reporting Child Abuse and Neglect: It's Your Duty is available here and can be ordered online at Publications Ontario

Social Media

  • Sample Posts and Tweets : Coming soon
  • Twitter Images : Coming soon
  • Facebook and Instagram Images : Coming soon


Provincial campaign t-shirt order forms are here.

The deadline for the second order of the t-shirt is October 9 for shipping by October 18.



Coming soon.

This live map shows all the Boards of Education across Ontario participating in ONTARIO DRESS PURPLE DAY.

This live map shows all the Schools and Child Care Centres across Ontario participating in ONTARIO DRESS PURPLE DAY.


Watch this video to better understand child welfare... you might be surprised.

A teacher speaks about how a call to Children’s Aid can help a student and family who are going through a crisis.

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