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#HeretohelpON is a province-wide social media campaign launching May 4th, 2020.

This campaign offers an important opportunity to connect Ontario young people and families with the help they need by raising awareness of the supports still available to them during the COVID-19 pandemic, including services from Children’s Aid Societies, Indigenous Child and Family Well-Being Agencies, and other social service providers.

To support participation in this campaign, the Ontario Association of Children’s Aid Societies (OACAS) and the Association of Native Child and Family Services Agencies of Ontario (ANCFSAO) have created a toolkit containing key campaign messages and other resources. We’re also providing images and sample content for social media that you can use as is or customize to provide some details about your social service (e.g., contact information) before sharing on your accounts.

We’re inviting Ontario child welfare agencies, community organizations, and other social service providers from across sectors to participate in the campaign, spread the word, and share a united message about services and supports available during the pandemic. Please join us and help let young people and families know we’re #HeretohelpON.

Campaign toolkit

The #HeretohelpON campaign toolkit includes key messages, a campaign elevator pitch, a template email to engage your partners, sample social media content, and social media tips and ideas for sharing content.

To download the full toolkit, click here.

Social media Graphics

Images for Twitter, Facebook, and more are available for download as a single zip file.

To download images, click here.


If you have a concern about the safety or well-being of a child or youth or know of a family who needs support, please contact your local Children’s Aid Society or Indigenous Child and Family Well-Being Agency.

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