Dress Purple Day 2020

Every October, Children’s Aid Societies across Ontario raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. The campaign is more important than ever, since the COVID-19 pandemic has created additional stressors for families, and in some cases has increased risk for the well-being and safety of vulnerable children, youth.

This year, Dress Purple Day will take place on Tuesday, October 27, 2020.

We are calling on all Ontarians to wear something purple to show children, youth, and families that they are here to help!

Campaign Toolkit

Social Media

Poster (8.5 x 11)

Poster (11 x 17)

#IDressPurpleBecause Videos

In the lead-up to Dress Purple Day, we’re inviting all Ontarians to create and post a video explaining why they will be wearing purple on October 27 and how it is they help children, youth, and families facing challenges.

Maybe you work for an organization that supports youth, maybe you’re a frontline worker in the social services sector, or maybe you’re a member of your community who checks in with a neighborhood family who needs extra support …we all have a role to play!

To see who else is dressing purple on October 27 to show their support for the children, youth, and families in Ontario, visit our YouTube channel or follow #IDressPurpleBecause on social media.

Find Resources and Supports

We know that children, youth, and families in Ontario are struggling now more than ever. We also know that the kinds of challenges that families are facing are wide-ranging, from food and housing insecurity to mental health and addictions to intimate partner violence. We have put together a list of resources and supports that will hopefully serve to show that there are lots of places to turn to when you, or someone you know, is in need of help.

Dress Purple Day Prevention Classroom Resources

Dress Purple Day offers an important opportunity to raise awareness among elementary, middle, and high school students about their right to safety and well-being. To support this important goal, and in response to inquest recommendations, we have developed provincial classroom prevention resources to support teachers and education professionals to engage with their students in conversations about safety and well-being in all aspects of their lives and to help them identify their networks of support.

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